Today we had a young man about our age (25) come to our door. He's new in town, started working for Edward Jones. He asked what I do for a living - told him I run Bridger CrossFit.
Before he knew it I had given him my card, told him to call me for an intro, gotten his cell phone number (for outbound calling after the new year!) and all of a sudden I was enrolling him in CrossFit rather than him trying to sell me a retirement portfolio.