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2010 CrossFit Games SoCal Sectional



For more information and regular updates, visit the SoCal Sectional Facebook page -- http://www.facebook.com/2010CrossFitGamesSoCalSectional

To purchase tickets or register as an athlete, visit the official CF Games website

If you are interested in volunteering to be part of the event staff --
For judging volunteers (CF Level I Certified), email Becca - .(JavaScript must be enabled to view this email address)
All other volunteers, email Jennifer - .(JavaScript must be enabled to view this email address)



Ladies Night

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To RSVP with what drink or appetizer you are bringing, please email .(JavaScript must be enabled to view this email address)



Marketing & Outreach Seminar

CFLA: The BIZ, Marketing & Outreach Seminar

This seminar is open to ALL affiliates.

You’ve become a great coach. Now you deserve to have a business that reflects your abilities and passions.


CFLA: The BIZ introduces our Marketing and Outreach Seminar that will provide you with more leads in a shorter period of time. The topics aren’t “just something you’re born with” they are skills that need to be learned, practiced and honed. This seminar will be divided into lecture/note taking and workshop and practice. Then, we will review and critique your work.

In this seminar you will learn:

Marketing and Social Media
Featured Presenter: Najla Kayyem

Learn how to brand your business for better name recognition.
Learn how to maintain brand consistency.
Learn to write content on marketing materials that gets your phone ringing.
Learn the 5 most valuable things that you must have on your website.
Learn what to do and what not to do on your website.
Learn how to master social media tools to get leads.

Publicity
Featured Presenter: Elissa Buchter (CFLA’s PR Specialist, 3 Years)

Learn which media outlets you must be using.
Learn how to contact THE person at those media outlets, in your area.
Learn how to write press releases that get the media's attention.
Learn the right time of year to contact the media and why.
Learn how your most valuable assets - your clients - are also your best story.
Learn how to communicate effectively and develop key messages.

Guerrilla Marketing
Featured Presenters: Andy Petranek & John Burch

Learn the 3 most effective ways to spend $0.00 to get a client.
Learn how to develop partnerships with local businesses.
Learn how to talk about CrossFit in a professional manner.
Learn how to develop your elevator pitch.
Learn how to enroll any person in CrossFit without “selling” them.

PLUS: Get the flow chart for an OPEN HOUSE that could bring you 300+ people.

Prices:
$495 – Any Affiliate who has not been through a CFLA: The BIZ Raise Your Game Seminar or purchased a CFLA: The BIZ Raise Your Game! Kit
$395 – Alumni of CFLA: The BIZ Raise Your Game Seminar or has purchased a CFLA: The BIZ Raise Your Game! Kit
$295 – CFLA: The BIZ Mentoring Program participants

Both Alum and non-alum can bring 1 guest for $100. Mentoring Program can bring 1 guest for free.

To register (or for more information), call Jennifer at .(JavaScript must be enabled to view this email address)

Date: April 9th - a ONE DAY event
Location: Los Angeles - official location TBD
Capacity: limited to the first 60 people who register.
CALL TODAY





“Cindy” Challenge - Finals!

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To sign up -
Email .(JavaScript must be enabled to view this email address)
Or sign up on the bulletin board at the gym.


By signing up you are agreeing to participate in the final event on March 7th.
Students who do not show up for the final challenge day will forfeit their money to the kitty.
Unless you indicate otherwise, you are giving approval for your credit card to be charged today.



CFLA: The BIZ- Raise Your Game! Next Los Angeles Seminar

The 2-day CrossFit LA Raise Your Game! Business Seminar is taking place on the 13th and 14th of May in Los Angeles. Location is TBD.

This intensive two day seminar introduces proprietary and practical tools to understand, analyze your business, marketplace, and potential for growth using CrossFit as your product. Each participant is given the exact tools that help create a lifestyle that will reduce your weekly work hours from eighty per week to less than fifty-five. Our goal is to have everyone get practical tools they will be able to implement the day they return to their box and distinguish you from anyone in your city. If you already have a box, you will learn how to create more profit while building a team that is able to stay small and produce both on and off the floor so the entire business grows.

*reminder, this seminar is for Affiliates and soon-to-be affiliates who have already purchased the BIZ System materials:

You will learn:
How to build a team that will support your growth and not just have employees
How to duplicate yourself to grow faster, be more stable and more profitable
How to always Enroll clients so you never have to Sell to them
How to keep retention rates above 85%
Reducing your work week from 80 hours to 55 and be more profitable
How to generate unpaid interns
The numbers you should REALLY care about, including Average Client Value
Why pricing yourself above any of your competitors works in your advantage
Developing a GET THEM/KEEP THEM attitude
The 5 reasons group classes work better than private training
Creating an enrollment system to benefit your clients more than you
How to answer your phone to get the right people in your classes
The Professional Introduction Lesson
How Scheduling and Pricing will help meter your clients to not come all on the same day
How to create events people will actually want to attend and bring their friends so you never have to do traditional marketing
The most effective outreach strategies for CrossFit
Creating multiple satellite locations
How to turn a trainer into a business "Associate"
How to graduate someone from the Success Journal to the workout forums to the Leader boards
15 must-haves for your website to engage your current and future clients
How to run a successful PR challenge
The 7 facts that make package contract necessary for sustainable growth


What you will get:
Workbook that covers the entire 2 days
DVD of The Professional Introduction Lesson
Examples of all contracts, paperwork, journals and fliers - so you don't have to start from scratch
Hit-the-ground-running plan of action to implement when you get back the first day
Success Journal

SPECIFICS:

Event location and details:
• Thursday & Friday, May 13th and 14th, 2010
• Location TBD
• All questions regarding this seminar should be directed to CFLA at: 310.260.9550 - Ask for Jennifer - .(JavaScript must be enabled to view this email address)


$1000 (after you have purchased the BIZ System materials
-- 2 day --
all things included in program;
Second person from affiliate is FREE.

If you are an affiliate in good standing you may pay part of the total price as a down payment and make payments over multiple months.

Non-Affiliates are required to pay in full prior to attending for both the BIZ System Materials and the seminar (total price is $1500 -- $499 for the Materials and $1000 for the seminar).

**Please note: The last 4 seminars sold out - so reserve your seat ASAP - they will sell out quickly.**



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CrossFit LA Daily White Board


Mar 13 - Mar 14, 2010
2010 CrossFit Games SoCal Sectional
CFLA hosts the SoCal Sectional this year. March 13-14 at UCLA's Drake Stadium. See the baddest CrossFitters in SoCal do their thing!

Mar 19, 2010
Ladies Night
Once class ends - the ladies are taking over CFLA! Join us for an evening of fun and conversation. No boys allowed!

Apr 09, 2010
Marketing & Outreach Seminar
CFLA: The BIZ introduces our Marketing and Outreach Seminar that will provide you with more leads in a shorter period of time.

May 01, 2010
“Cindy” Challenge - Finals!
You set your baseline back in February - NOW, see how much you have IMPROVED!

May 13 - May 14, 2010
CFLA: The BIZ- Raise Your Game! Next Los Angeles Seminar
Learn how to build a sustainable, more profitable Crossfit business with our system and have fun doing it. Past seminar attendees have drastically grown their business, most by 50%, some by 100%.



Success Stories
As many will tell you, those who say it cannot be done should not interrupt the person doing it. That quote might as well be the theme for Petranek Fitness, because you really do start taking the word CAN'T out of your vocabulary. Workouts not only challenge your body, but your mind. I would recommend Andy and Petranek Fitness to any individual seeking to make a positive change and regain that lust for life. No matter what fitness stage you're at, I guarantee you, you will improve. In five months, my cardio fitness level has tripled.

- Lisa Fuson





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