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This is a special event for a limited group of 15 - 20 people. This seminar is designed for those who have already gotten the most out of our "system" and are primed to take their business/coaching skills to the next level. We'll be using a lot of what you have been doing as our "jumping off" point. We will continue to build on what you already know and work on it to make sure there hasn't been too far of a deviation. We'll spend a good portion of the seminar working in groups, so be prepared to work in small teams to get things accomplished. Additionally, we've come up with many innovations since most of you first worked with us. So, we'll review and share these with the group.

Becoming a master at your business of coaching. This invitation only seminar will be covering business/leadership with John Burch and Andy Petranek and programming/coaching with Andy and Dutch Lowy

Here are the specifics:

Mastery Workshop:
When: July 14th & 15th (Tuesday/Wednesday right after the CF Games)
Where: New CFLA HQ location: 3201 Santa Monica Boulevard, Santa Monica, CA 90404
Time: 8:30 am - 5:30 pm, both days

Schedule:
Tuesday - Business/Marketing with John and Andy
Wednesday - Coaching and Programming with Andy and Dutch

Cost:
$750 for first person
$250 for additional person from your affiliate

To confirm you want to join, please call Jennifer at 310.260.9550.

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BRAIN TRAINING
Thursday, July 23rd -- 6:45pm - 9pm

Learn to train SMARTER and HARDER.

In this second installment of Brain Training, we go beyond theoretical and take a hands-on approach to training your brain.

• Wake up “sleeping” muscles for better performance.

• Fuel for your brain for better performance.

• Learn 10 ways to try harder!

• Prevent injuries with BRAIN power.

Improve the communication between your BRAIN and your MUSCLES!

All training is MIND-BODY training – learn how to improve your performance by learning how your body communicates with your brain.

Matt Fitzgerald, writer and athlete, will lead this hands-on seminar teaching the connection between brain and body, the central governor theory, and the science behind exactly what we practice with CrossFit.

Matt Fitzgerald is the author of nine books on fitness, nutrition and weight-loss and writes for many national publications, such as Men’s Health, Outside, and Triathlete. He is the editor of PoweringMuscles.com, an online nutrition information resource for athletes and exercisers. Outside of writing, Matt is a featured coach with Training Peaks, an online training service for endurance athletes. An All-State runner in high school, Matt is now a top age-group runner and triathlete and in 2002 was named a USA Triathlon All-American.

This is a HANDS-ON seminar – be prepared to move around!

Price: $45 (membership discounts apply)
**Appropriate for ALL levels of students.**

To register call 310-260-9550 or email info@crossfitla.com

Cancellation policy –
Members canceling from July 9th – 15th will receive a 50% refund.
Members canceling on or after July 16th will receive no refund.

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“Jackie”
For Time:
1000m row
50 Thrusters
30 Pull-ups

**THIS CHALLENGE IS OPEN TO ALL LEVELS**

How much can YOU improve in 10 weeks?

Prelims: Saturday, June 20 – All Classes
Finals: Saturday, August 29

Entry Fee: $30 ($20 goes into the “kitty” for prize money)
Winners: Prizes for both biggest improvement and fastest time!

Men
Advanced - 45# Thrusters, Unassisted pull-ups
Intermediate - 32# Thrusters, 2x Jumping pull-ups
Beginner - 22# Thrusters, Jumping pull-ups

Women
Advanced - 45# Thrusters, Unassisted pull-ups
Intermediate - 32# Thrusters, 2x Jumping pull-ups
Beginner - 22# Thrusters, Jumping pull-ups


How the Challenge Works
1. GET REGISTERED – get your name on the list and pay the $30 entry (remember, $20 goes back in the “kitty” for prize money).
2. PRELIMS - Sat. June 20th set your baseline. Set your baseline “Jackie” time. This will be the time off of which we will calculate your improvement.
3. TRAIN – CrossFit for 10 weeks with the intention of improving your “Jackie” time.
4. FINALS – Sat. August 29th. Go for YOUR best “Jackie” time!

** PRIZES will be awarded for:

• Most improvement - 1st, 2nd, 3rd, 4th and 5th place in combined women’s and men’s divisions.
• Fastest Time - 1st, 2nd and 3rd place in Advanced Men’s & Women’s divisions.

Rules:
- You must choose the category you are going to compete in and STAY in that category for the finals. Rankings for TIME:
o There will be one master list ranking participants based on time
o Your TIME rank will be based on your performance within your category.
o Categories will be listed in the order Advanced, Intermediate, Beginner. This means that all Advanced category finishers will be ranked above all the Intermediate category finishers, who will be ranked above all Beginner category finishers.
o For example, if you compete in the Intermediate category, the best ranking you can have is one below the lowest in the Advanced category. So if there are 6 people in the Advanced category, your ranking, if you have the highest time in the Intermediate category, is #7.
- Rankings for IMPROVEMENT:
o There will be one master list ranking participants on percentage improvement.
o This list is NOT categorized. Your category has no bearing on where you finish on this list.
o For example, if you compete in the Intermediate category, and you have the highest percentage of overall improvement, you would be ranked #1.

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The 2-day CrossFit LA Raise Your Game! Business Seminar is taking place on September 12th & 13th in Toronto, Ontario, Canada.

This intensive two day seminar introduces proprietary and practical tools to understand, analyze your business, marketplace, and potential for growth using CrossFit as your product. Each participant is given the exact tools that help create a lifestyle that will reduce your weekly work hours from eighty per week to less than fifty-five. Our goal is to have everyone get practical tools they will be able to implement the day they return to their box and distinguish you from anyone in your city. If you already have a box, you will learn how to create more profit while building a team that is able to stay small and produce both on and off the floor so the entire business grows.

You will learn:
How to build a team that will support your growth and not just have employees
How to duplicate yourself to grow faster, be more stable and more profitable
How to always Enroll clients so you never have to Sell to them
How to keep retention rates above 85%
Reducing your work week from 80 hours to 55 and be more profitable
How to generate unpaid interns
The numbers you should REALLY care about, including Average Client Value
Why pricing yourself above any of your competitors works in your advantage
Developing a GET THEM/KEEP THEM attitude
The 5 reasons group classes work better than private training
Creating an enrollment system to benefit your clients more than you
How to answer your phone to get the right people in your classes
The Professional Introduction Lesson
How Scheduling and Pricing will help meter your clients to not come all on the same day
How to create events people will actually want to attend and bring their friends so you never have to do traditional marketing
The most effective outreach strategies for CrossFit
Creating multiple satellite locations
How to turn a trainer into a business "Associate"
How to graduate someone from the Success Journal to the workout forums to the Leader boards
15 must-haves for your website to engage your current and future clients
How to run a successful PR challenge
The 7 facts that make package contract necessary for sustainable growth


What you will get:
Workbook that covers the entire 2 days
DVD of The Professional Introduction Lesson
Examples of all contracts, paperwork, journals and fliers - so you don't have to start from scratch
Hit-the-ground-running plan of action to implement when you get back the first day
Success Journal

SPECIFICS:

Event location and details:
• Saturday, September 12th & Sunday September 13th, 2009
• Moss Park Armoury
130 Queen Street East
Toronto, Ontario, Canada
• All questions regarding this seminar should be directed to CFLA at: 310.260.9550 - Ask for Jennifer - jennifer@crossfitla.com


$1500 -- 2 day --
all things included in program;
Second person from affiliate is FREE.

If you are an affiliate in good standing you may pay part of the total price as a down payment and make payments over multiple months.

Non-Affiliates are required to pay in full prior to attending.

**Please note: The Toronto Film Festival is also taking place during this weekend - so book your hotels ASAP - they will sell out quickly.**