James at Kaizen CrossFit in Las Vegas gets some great press during an in-studio news broadcast. James worked with a publicist and was smart enough to negotiate a really low 90 day trial period where the company had to get some exposure for James within that time frame for him to consider them long term. Pretty smart.

BWOD
Call a publicist and negotiate a similar deal.

Check this video and give he some props.

http://www.kvbc.com/Global/category.asp?C=151358&nav=menu107_7_4_2

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Nice work James!

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