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    <channel>
    
    <title>CrossFit LA &#45; The Biz</title>
    <link>http://www.crossfitla.com/cms/index.php/The_Biz/index/</link>
    <description>A Santa Monica, CA based elite fitness, health and conditioning training facility that trains students in Crossfit.</description>
    <dc:language>en</dc:language>
    <dc:creator>john@crosfitla.com</dc:creator>
    <dc:rights>Copyright 2010</dc:rights>
    <dc:date>2010-03-08T08:15:49+00:00</dc:date>
    <admin:generatorAgent rdf:resource="http://www.CrossFitLA.com/" />
    

    <item>
      <title>1,000 true fans from Timothy Ferris</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/1000_true_fans_from_timothy_ferris/</link>
      <description>Timothy Ferris, author of THE 4 HOUR WORK WEEK, giving a presentation in Paris. Sooo much of this video is WAY over my head... I&#39;ll have to watch it 2 more time... make that 5.

Post thoughts to comments.

Just a heads up... this clip is 20 minutes long and WORTH IT.</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[Timothy Ferris, author of <a href="http://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307353133" title="THE 4 HOUR WORK WEEK">THE 4 HOUR WORK WEEK</a>, giving a presentation in Paris. Sooo much of this video is WAY over my head... I'll have to watch it 2 more time... make that 5.<br />
<br />
Post thoughts to comments.<br />
<br />
Just a heads up... this clip is 20 minutes long and WORTH IT.<br />
<br />
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      <dc:date>2010-03-08T08:15:49+00:00</dc:date>
    </item>

    <item>
      <title>What do you see?</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/what_do_you_see/</link>
      <description>Have you ever seen this picture? Take a look and tell me what you see FIRST.



Ok. What was it? If you saw a young woman or an old lady isn&#39;t as important as that you saw something differently (possibly) than someone else. This simply illustrates what you see depends on your perspective. Here&#39;s some of the psychology behind what you saw. 

Why is this photo test important? Because where some people in this current economic climate see the old lady (problems and tough times) and some see the young lady (solutions and opportunity). Your perspective affects what you see and IS your reality. Personally, I love times like this because it separates the men from the boys.

Post thoughts to comments.

Here are some pictures from the NEW space  for CrossFit Chicago. Rudy &#45; you&#39;ve come a LONG way!!</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[Have you ever seen this picture? Take a look and tell me what you see FIRST.<br />
<br />
<a href="http://www.flickr.com/photos/21993390@N08/4411667789/" title="byb-optical-illusion-old-woman-young-girl by jaydeeburch, on Flickr"><img src="http://farm5.static.flickr.com/4049/4411667789_dd22e7fe74.jpg" width="257" height="285" alt="byb-optical-illusion-old-woman-young-girl" /></a><br />
<br />
Ok. What was it? If you saw a young woman or an old lady isn't as important as that you saw something differently (possibly) than someone else. This simply illustrates what you see depends on your perspective. Here's some of the <a href="http://boomeryearbook.com/blog/2009/03/20/classic-cognitive-online-optical-illusion-young-girl-or-old-woman/" title="psychology">psychology</a> behind what you saw. <br />
<br />
Why is this photo test important? Because where some people in this current economic climate see the old lady (problems and tough times) and some see the young lady (solutions and opportunity). Your perspective affects what you see and IS your reality. Personally, I love times like this because it separates the men from the boys.<br />
<br />
Post thoughts to comments.<br />
<br />
Here are some pictures from the NEW space  for <a href="http://www.crossfitchicago.com/ccblog.php" title="CrossFit Chicago">CrossFit Chicago</a>. Rudy - you've come a LONG way!!<br />
<br />
<a href="http://www.flickr.com/photos/21993390@N08/4411667857/" title="crossfitla-1.com by jaydeeburch, on Flickr"><img src="http://farm5.static.flickr.com/4017/4411667857_4fffbb753b_m.jpg" width="221" height="166" alt="crossfitla-1.com" /></a><br />
<br />
<a href="http://www.flickr.com/photos/21993390@N08/4412436462/" title="crossfitla.com by jaydeeburch, on Flickr"><img src="http://farm5.static.flickr.com/4060/4412436462_ce528929ea_m.jpg" width="221" height="166" alt="crossfitla.com" /></a><br />
<br />
<a href="http://www.flickr.com/photos/21993390@N08/4412436386/" title="crossfitla-2.com by jaydeeburch, on Flickr"><img src="http://farm3.static.flickr.com/2722/4412436386_4586b6d98e_m.jpg" width="221" height="166" alt="crossfitla-2.com" /></a> <br />
<br />
]]></content:encoded>
      <dc:date>2010-03-07T00:22:11+00:00</dc:date>
    </item>

    <item>
      <title>Are you a lemming?</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/are_you_a_lemming/</link>
      <description>Not sure what a lemming is just check the link. 

Why should you care? Because if you&#39;re doing something everyone else is doing you&#39;re bound to their fate.

I say this because currently I see a lot of trends of people reducing prices, going for the lowest common denominator and basically selling themselves short. And to that I say... great. Because if all business are going to do a price war (which, BTW, leaves a lot of businesses dead &#45; google it) that leaves room at the other end of the spectrum for something really valuable and high priced. It&#39;s a natural void that is created. Smart businessmen will seize this opportunity and make a hugely successful business.  However if you want to charge $1000 for coaching, or 5x greater than the average in your industry you better bring 10x more value.

What are some programs you could create?

Post to comments.

Haven&#39;t had a Seth video in a while. Enjoy.</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[Not sure what a <a href="http://en.wikipedia.org/wiki/Lemming" title="lemming">lemming</a> is just check the link. <br />
<br />
Why should you care? Because if you're doing something everyone else is doing you're bound to their fate.<br />
<br />
I say this because currently I see a lot of trends of people reducing prices, going for the lowest common denominator and basically selling themselves short. And to that I say... great. Because if all business are going to do a price war (which, BTW, leaves a lot of businesses dead - google it) that leaves room at the other end of the spectrum for something really valuable and high priced. It's a natural void that is created. Smart businessmen will seize this opportunity and make a hugely successful business.  However if you want to charge $1000 for coaching, or 5x greater than the average in your industry you better bring 10x more value.<br />
<br />
What are some programs you could create?<br />
<br />
Post to comments.<br />
<br />
Haven't had a Seth video in a while. Enjoy.<br />
<br />
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]]></content:encoded>
      <dc:date>2010-03-01T07:23:19+00:00</dc:date>
    </item>

    <item>
      <title>Would you starve?</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/would_you_starve/</link>
      <description>If you lived a mere 150 &#45; 200 years ago, and you had to hunt for your own meal... would you starve? Or would do what you had to each day to feed yourself and your family?

I heard Coach Glassman say something several years ago and it has stuck with me ever sense. I&#39;m sure you diehard Crossfiters could find it somewhere online. I&#39;ll paraphrase, it goes something like this... Train your client spectacularly each day so as to earn their business the next. Regardless of your business model, contracts, pay&#45;as&#45;you&#45;go, punchcard, that mentality needs to apply in your class approach. I say need and I believe that is an accurate word. It is a need. It&#39;s a vital ingredient in your approach to your business and your clients. 

How do you insure you can put food on your table each day?

Post thoughts to comments:

Enjoy this clip on what you could do to separate yourself from others:</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[If you lived a mere 150 - 200 years ago, and you had to hunt for your own meal... would you starve? Or would do what you had to each day to feed yourself and your family?<br />
<br />
I heard Coach Glassman say something several years ago and it has stuck with me ever sense. I'm sure you diehard Crossfiters could find it somewhere online. I'll paraphrase, it goes something like this... Train your client spectacularly each day so as to earn their business the next. Regardless of your business model, contracts, pay-as-you-go, punchcard, that mentality needs to apply in your class approach. I say need and I believe that is an accurate word. It is a need. It's a vital ingredient in your approach to your business and your clients. <br />
<br />
How do you insure you can put food on your table each day?<br />
<br />
Post thoughts to comments:<br />
<br />
Enjoy this clip on what you could do to separate yourself from others: <br />
<br />
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]]></content:encoded>
      <dc:date>2010-02-24T02:19:36+00:00</dc:date>
    </item>

    <item>
      <title>Success is &#8220;being just a little&#8221;.</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/success_is_being_just_a_little/</link>
      <description>There is an old question: How do you eat an elephant? Answer: One bite at a time.

Success is just like that. Success is being just a little better each day. Success is like your Zone diet. Your muscle up. Your handstand hold. 

If you want to court failure, try to re&#45;imagine EVERYTHING all at once. 

If you&#39;ve recently taken stock in your business (which I suggest at least 2&#45;3 times per year) and find you have a lot of areas needing work dedicate no less than 30 days to improve a given area. Look for a change over a year period. Your business will not look a lot different in a day or week but it will in a year.

Here is a list of things you could get just a little better at tomorrow:
Listen to your clients &#45; REALLY listen
Show up 5 minutes earlier for class &#45; cause I know most if not all barely get there on time
Look for the good &#45; coaching isn&#39;t always pointing out the flaws
Saying &quot;thank you&quot;
Understanding the movements by watching at least one video on CrossFit.com

Got something to add?

Post your thoughts to comments:

Enjoy this video of Gary Vaynerchuk of Wine Library TV.</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[There is an old question: How do you eat an elephant? Answer: One bite at a time.<br />
<br />
Success is just like that. Success is being just a little better each day. Success is like your Zone diet. Your muscle up. Your handstand hold. <br />
<br />
If you want to court failure, try to re-imagine EVERYTHING all at once. <br />
<br />
If you've recently taken stock in your business (which I suggest at least 2-3 times per year) and find you have a lot of areas needing work dedicate no less than 30 days to improve a given area. Look for a change over a year period. Your business will not look a lot different in a day or week but it will in a year.<br />
<br />
Here is a list of things you could get just a little better at tomorrow:<br />
Listen to your clients - REALLY listen<br />
Show up 5 minutes earlier for class - cause I know most if not all barely get there on time<br />
Look for the good - coaching isn't always pointing out the flaws<br />
Saying "thank you"<br />
Understanding the movements by watching at least one video on CrossFit.com<br />
<br />
Got something to add?<br />
<br />
Post your thoughts to comments:<br />
<br />
Enjoy this video of Gary Vaynerchuk of Wine Library TV.<br />
<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/JkXaPE9vbBg&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/JkXaPE9vbBg&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br />
<br />
<br />
]]></content:encoded>
      <dc:date>2010-02-23T01:36:48+00:00</dc:date>
    </item>

    <item>
      <title>Building a team? Better become a leader.</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/building_a_team_better_become_a_leader/</link>
      <description>Often, in the seminars we lead, Andy and I discuss one of the &quot;secrets&quot; of our system is building a team. The biggest challenge, we&#39;ve found, is having the leadership abilities to really lead people. If you&#39;ve done work on yourself (coaching, communication, athletically) and still finding it difficult to grow your business... look at what kind of leadership skills you have. Part of that is the ability to connect with and &quot;read&quot; people correctly.

The following video discusses your &quot;Emotional I.Q.&quot;. Similar to intellectual I.Q. it deal with how well you connect with other people.

So, are you working on leading your staff?

Post thoughts to comments.</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[Often, in the <a href="http://www.crossfitla.com/cms/index.php/Event/comments/cfla_the_biz-_raise_your_game_next_los_angeles_seminar/" title="seminars">seminars</a> we lead, Andy and I discuss one of the "secrets" of our system is building a team. The biggest challenge, we've found, is having the leadership abilities to really lead people. If you've done work on yourself (coaching, communication, athletically) and still finding it difficult to grow your business... look at what kind of leadership skills you have. Part of that is the ability to connect with and "read" people correctly.<br />
<br />
The following video discusses your "Emotional I.Q.". Similar to intellectual I.Q. it deal with how well you connect with other people.<br />
<br />
So, are you working on leading your staff?<br />
<br />
Post thoughts to comments.<br />
<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/7Qv0o1oh9f4&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7Qv0o1oh9f4&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br />
]]></content:encoded>
      <dc:date>2010-02-09T05:15:33+00:00</dc:date>
    </item>

    <item>
      <title>Do you watch SHARK TANK?</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/do_you_watch_shark_tank/</link>
      <description>This is a gem of a show on ABC on Friday nights... yeah, the show time sucks so no one will be watching I think so you should TIVO it. Listen, it&#39;s worth your time to understand these business concepts of marketability, negotiations and the value of an idea. Looks like Youtube has a bunch of episodes so you cold really see how the &quot;sharks&quot; operate.

Enjoy.

Post thoughts to comments.</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[This is a gem of a show on ABC on Friday nights... yeah, the show time sucks so no one will be watching I think so you should TIVO it. Listen, it's worth your time to understand these business concepts of marketability, negotiations and the value of an idea. Looks like Youtube has a bunch of episodes so you cold really see how the "sharks" operate.<br />
<br />
Enjoy.<br />
<br />
Post thoughts to comments.<br />
<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/PCjrFAMmH-Q&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PCjrFAMmH-Q&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br />
]]></content:encoded>
      <dc:date>2010-01-30T05:29:32+00:00</dc:date>
    </item>

    <item>
      <title>Free CFLA: The BIZ video: Experience</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/free_cfla_the_biz_video_experience/</link>
      <description>There is some big news coming up regarding the BIZ. In the meantime, enjoy this video from one of our seminars.

BTW &#45; are you going to the CrossFit Affiliate Gathering in Miami? We are.

Post thoughts to comments.

Creating the Experience from CrossFit LA &#45; The BIZ on Vimeo.</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[There is some big news coming up regarding the BIZ. In the meantime, enjoy this video from one of our seminars.<br />
<br />
BTW - are you going to the <a href="http://www.regonline.com/builder/site/Default.aspx?eventid=797409" title="CrossFit Affiliate Gathering">CrossFit Affiliate Gathering</a> in Miami? We are.<br />
<br />
Post thoughts to comments.<br />
<br />
<object width="400" height="300"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://www.vimeo.com/moogaloop.swf?clip_id=7188872&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" /><embed src="http://www.vimeo.com/moogaloop.swf?clip_id=7188872&amp;server=www.vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=0&amp;color=&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="400" height="300"></embed></object><p><a href="http://www.vimeo.com/7188872">Creating the Experience</a> from <a href="http://www.vimeo.com/user1238209">CrossFit LA - The BIZ</a> on <a href="http://www.vimeo.com">Vimeo</a>.</p><br />
]]></content:encoded>
      <dc:date>2010-01-26T02:39:50+00:00</dc:date>
    </item>

    <item>
      <title>Why is this the year?</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/why_is_the_year/</link>
      <description>Because you say it is, that&#39;s why... because there is only NOW and there is no other year to make your dreams come true... because haven&#39;t you waited long enough to get out of 2nd gear... because you choose it to be the year and that&#39;s all that matters and no one, no matter how close or respected or their expert opinion if contrary to yours, will get in your way. And this is because you...

go the extra distance

write that thank you note

show up early for class

listen more intently

dig a little deeper

hand out one more business card

have more fun

look for the things your clients do right

enroll more people for your team

dream a little bit bigger

know your numbers

watch one coaching video every day before leaving your house

walk the talk and talk plenty

dial in your Zone

smile with your clients more

make your weaknesses your strengths

believe in yourself

give tough love when it&#39;s necessary and give love every other time

Because this is who you are. You are the man and you know it.

So tell me, why is this the year for you?

Enjoy this clip:</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[Because you say it is, that's why... because there is only NOW and there is no other year to make your dreams come true... because haven't you waited long enough to get out of 2nd gear... because you choose it to be the year and that's all that matters and no one, no matter how close or respected or their expert opinion if contrary to yours, will get in your way. And this is because you...<br />
<br />
go the extra distance<br />
<br />
write that thank you note<br />
<br />
show up early for class<br />
<br />
listen more intently<br />
<br />
dig a little deeper<br />
<br />
hand out one more business card<br />
<br />
have more fun<br />
<br />
look for the things your clients do right<br />
<br />
enroll more people for your team<br />
<br />
dream a little bit bigger<br />
<br />
know your numbers<br />
<br />
watch one coaching video every day before leaving your house<br />
<br />
walk the talk and talk plenty<br />
<br />
dial in your Zone<br />
<br />
smile with your clients more<br />
<br />
make your weaknesses your strengths<br />
<br />
believe in yourself<br />
<br />
give tough love when it's necessary and give love every other time<br />
<br />
Because this is who you are. You are the man and you know it.<br />
<br />
So tell me, why is this the year for you?<br />
<br />
Enjoy this clip:<br />
<br />
<object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/7-5_8af3TiY&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/7-5_8af3TiY&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object><br />
<br />
]]></content:encoded>
      <dc:date>2010-01-05T06:24:30+00:00</dc:date>
    </item>

    <item>
      <title>CFLA:The BIZ &#45;&amp;nbsp; Business of the Year!</title>
      <link>http://www.crossfitla.com/cms/index.php/The_Biz/crossfit_business_of_the_year/</link>
      <description>I&#39;m proud to announce the first annual award recognizing the best run Crossfit school. That award is based on outstanding coaching, great programming, professional location, passionate &amp; professional coaching staff, and business effectiveness. In addition, this years specific winner has also brought a level of innovation that hasn&#39;t been seen outside of CrossFit LA yet. There is no surprise that they have been growing at their rate with their client performance being as outstanding as well... they love what they do and it shows.

The winner:

CrossFit Scottsdale run by Luke &amp; Najla Kayyem and  Tiffany Divelbiss

Congrats!!

Here is a video from one of their PR days:</description>
      <dc:subject></dc:subject>
      <content:encoded><![CDATA[I'm proud to announce the first annual award recognizing the best run Crossfit school. That award is based on outstanding coaching, great programming, professional location, passionate & professional coaching staff, and business effectiveness. In addition, this years specific winner has also brought a level of innovation that hasn't been seen outside of CrossFit LA yet. There is no surprise that they have been growing at their rate with their client performance being as outstanding as well... they love what they do and it shows.<br />
<br />
The winner:<br />
<br />
<a href="http://crossfitscottsdale.com/homeblog/?p=3960&cpage=1#comment-1357" title="CrossFit Scottsdale">CrossFit Scottsdale</a> run by Luke & Najla Kayyem and  Tiffany Divelbiss<br />
<br />
Congrats!!<br />
<br />
Here is a video from one of their PR days:<br />
<br />
<object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/cObdg6Z3H5w&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/cObdg6Z3H5w&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object><br />
<br />
<br />
]]></content:encoded>
      <dc:date>2009-12-24T03:01:16+00:00</dc:date>
    </item>

    
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